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BrightLocal pricing by plan and number of locations

BrightLocal charges per location, in bands, across three plans. As of 2026-10-24, one location costs $41 (verified 2026-10-24) a month on Track, $54 (verified 2026-10-24) on Manage and $65 (verified 2026-10-24) on Grow, billed monthly. OpenGMB costs $10 a month per account, however many locations it holds.

Last updated 2026-10-24

OpenGMB is our product, so read the BrightLocal facts against their sources.

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How much does BrightLocal cost, by plan and number of locations?

These are the plan prices from BrightLocal's own pricing page, in US dollars. Each cell shows the monthly price when billed monthly, then the total for a year when billed annually. The price for a band is the total for the whole band, not per location. Review monitoring and replies start at Grow, per the same page.

BrightLocal plan prices in US dollars: the monthly price when billed monthly, then the total for a year when billed annually. A band's price is the total for the whole band, not per location.
LocationsTrackManageGrow
1 location
2-5 locations
6-10 locations
$1,178 (verified 2026-10-24) a year
11-20 locations
$1,376 (verified 2026-10-24) a year
$1,772 (verified 2026-10-24) a year

How do BrightLocal and OpenGMB compare on price and access?

BrightLocal cells come from its own pages, and each links to the page it came from. Where a page did not say, the cell reads "not publicly listed".
What you compareBrightLocalOpenGMB
Price for one locationTrack $41 a month, Manage $54, Grow $65, billed monthly. Billed yearly: $369, $485 and $584. (verified 2026-10-24)$10 a month per account. The $10 is usage credit for AI drafts and rank scans.
How price scalesPriced per location in bands: 2-5, 6-10, 11-20 and more. 100+ locations: price on request. (verified 2026-10-24)One price per account, however many locations you connect. Google calls are free, with a fair-use limit.
Free trial14 days of full access, no card. After it ends you can view data but not run new reports. (verified 2026-10-24)14-day trial with $0.50 of credit, no card. After the trial the account is read-only until you subscribe.
API and MCPREST API with rate limits by method. The MCP server needs an active Grow plan and BrightLocal Labs access. (verified 2026-10-24)Public MCP at https://opengmb.synectus.com/mcp, included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights.

How much does OpenGMB cost, with two examples?

OpenGMB is $10 a month per account, and the $10 is usage credit. Google calls are free, with a fair-use limit. AI drafts and rank scans use the credit, both at our cost plus 28%. If the credit runs out, only AI drafts and rank scans pause. A typical reply draft is about $0.0004. That is an estimate, not a price: each draft is charged at its metered cost plus 28%. The usage numbers below are our own assumptions, not averages.

Owner, 1 location

A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 30 AI drafts and 4 rank scans on a 5x5 grid. That uses about $0.09 of the $10, so the bill is $10.

On BrightLocal, one location on Grow is $65 (verified 2026-10-24) a month, or $584 (verified 2026-10-24) for the year when billed annually. Track alone is $41 (verified 2026-10-24) a month.

Agency, 10 locations

A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 150 AI drafts and 20 rank scans on a 7x7 grid. That uses about $0.81 of the $10, so the bill is $10.

On BrightLocal, ten locations fall in the 6 to 10 band: $83 (verified 2026-10-24) a month on Track, $109 (verified 2026-10-24) on Manage and $131 (verified 2026-10-24) on Grow, or $1,178 (verified 2026-10-24) a year on Grow billed annually.

Who is BrightLocal for, and who is OpenGMB for?

BrightLocal fits you if

  • You need citations, audits and reviews from 80+ (verified 2026-10-24) sites under one login.
  • You want the plan to grow with a client list, and you are fine paying more for each band of locations.

OpenGMB fits you if

  • Your work is Google Business Profile reviews, posts, reports and rank scans.
  • You want a price that does not move when you add a location.

What pushes a BrightLocal bill up?

We only list reasons that BrightLocal's own pages support.

What is different about OpenGMB?

One price per account

$10 a month, and the $10 is usage credit. The credit pays for AI drafts and rank scans, both at real cost plus 28%. Google calls are free, with a fair-use limit.

Approval first

Posts and profile edits need approval, and so do replies unless the owner turns on auto-approve for 4- or 5-star reviews. Auto-approve never covers replies to 1 to 3 star reviews.

MCP in the plan

The public MCP server at https://opengmb.synectus.com/mcp is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights.

See how approvals work on the guardrails page or read about the Google Business Profile MCP.

Where is BrightLocal stronger?

Honestly, in several places. If any of these matter to you, BrightLocal is the better pick.

  • Citations. Citation Builder covers 1,000+ (verified 2026-10-24) sites in 20 (verified 2026-10-24) countries, and you pay per citation. OpenGMB has none.
  • Reviews beyond Google. BrightLocal follows mentions across 80+ (verified 2026-10-24) sites. OpenGMB reads Google only.
  • Audits. 300+ (verified 2026-10-24) automated checks, against 23 health checks in OpenGMB.
  • SMS and in-store review requests. BrightLocal sends review requests by email, SMS and in-store campaigns (verified 2026-10-24). OpenGMB has no SMS.
  • Larger grids. BrightLocal offers 3×3, 5×5, 7×7, 11×11 and 15×15 (verified 2026-10-24), where OpenGMB stops at 13x13. OpenGMB heatmaps are labeled sample data until DataForSEO is connected.

How do you switch from BrightLocal to OpenGMB?

  1. Check which plan you pay for and which features you open each week. If it is Grow only for review replies, OpenGMB covers that part.
  2. Try OpenGMB on one profile with the $0.50 of free credit. No card needed.
  3. Keep BrightLocal for citations or non-Google reviews, and drop the plan band you no longer need.

Questions about BrightLocal pricing

How much does BrightLocal cost?

For one location, $41 (verified 2026-10-24) a month on Track, $54 (verified 2026-10-24) on Manage and $65 (verified 2026-10-24) on Grow, billed monthly. Billed annually the totals are $369 (verified 2026-10-24), $485 (verified 2026-10-24) and $584 (verified 2026-10-24) a year. More locations cost more, in bands.

How much does BrightLocal cost for 10 locations?

Ten locations fall in the 6 to 10 band: $83 (verified 2026-10-24) a month on Track, $109 (verified 2026-10-24) on Manage and $131 (verified 2026-10-24) on Grow, billed monthly.

Does BrightLocal charge per location?

Yes, in bands. The price rises at 2 to 5, 6 to 10 and 11 to 20 locations, and the page says price on request (verified 2026-10-24) at 100+. OpenGMB is one price per account.

Is BrightLocal citation building included?

No. Citation Builder is pay as you go, from $2 (verified 2026-10-24) per citation. Citation Builder works without a subscription (verified 2026-10-24).

Does BrightLocal have a free trial?

Yes: 14 days of full access, no card (verified 2026-10-24). Afterward, you can log in and view data, but you cannot run new reports or refresh until you activate a plan (verified 2026-10-24). OpenGMB gives a 14-day trial with $0.50 of credit and no card.

What does OpenGMB cost compared with BrightLocal?

OpenGMB is $10 a month per account, and the $10 is usage credit for AI drafts and rank scans. An account that runs none of those pays the flat $10. The tools do different jobs, so compare the features before the price.

Related comparisons

Try it on one profile first.

$0.50 free credit, no card. Posts and profile edits go through approval before they go live.

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