Synup alternatives for Google Business Profile management
Synup is a listings, reviews, social and rank tracking platform sold in bands of locations. Solo is $49 (verified 2026-10-25) a month for one location, and Premium is $299 (verified 2026-10-25) for up to 10. OpenGMB is $10 a month per account, and posts and profile edits go through approval before they reach Google.
Last updated 2026-10-25
OpenGMB is our product, so read the Synup facts against their sources.
Synup is a trademark of its owner. OpenGMB is not affiliated with, endorsed by or sponsored by it. Facts about other products come from their public pages on the dates shown and may have changed since. If something is wrong or out of date, email info@synectus.com and we will correct it.
What does Synup offer, and what does it cost?
Synup sells four bands. Billed monthly, Solo is $49 (verified 2026-10-25) for one location, Premium $299 (verified 2026-10-25) for up to 10, Pro $499 (verified 2026-10-25) for up to 25 and Scale $899 (verified 2026-10-25) for up to 50. Billed annually the same bands are $39 (verified 2026-10-25), $239 (verified 2026-10-25), $399 (verified 2026-10-25) and $719 (verified 2026-10-25) a month (annual saving: 20% (verified 2026-10-25)). Synup offers every feature on every plan; the band sets capacity, credits and agent throughput (verified 2026-10-25). Enterprise above 50 locations is contract pricing (verified 2026-10-25). Trial: 14 days, Solo plan only; no card requirement is stated (verified 2026-10-25).
Who is Synup for, and who is OpenGMB for?
Synup fits you if
- You resell local marketing to many clients and want a client portal and white label. Synup has a branded client portal and white-label, on Premium and above (verified 2026-10-25).
- You run a multi-location brand and want listings, reviews, social posts and rank tracking in one login.
- You post to more than Google: Facebook, Instagram, X, LinkedIn, Threads, Pinterest, TikTok, Bluesky, Mastodon (verified 2026-10-25).
OpenGMB fits you if
- You run Google Business Profile reviews, posts and profile edits, and you want them to go through approval before they go live.
- You want one flat price per account, with no band to outgrow as you add locations.
- You want to connect Claude or another MCP client to your profiles and let a person approve what reaches Google.
How do OpenGMB and Synup compare at a glance?
Facts checked 2026-10-25. Each figure below links to the page it came from.
| What you compare | Synup | OpenGMB |
|---|---|---|
| Price for one location | Solo: $49 a month for 1 location, billed monthly. $39 a month billed annually. (verified 2026-10-25) | $10 a month per account. The $10 is usage credit for AI drafts and rank scans. |
| How price scales | Bands, not a fee per location: Premium $299 (up to 10), Pro $499 (up to 25), Scale $899 (up to 50), Enterprise above 50. Every feature in every band. (verified 2026-10-25) | One price per account, however many locations you connect. Google calls are free, with a fair-use limit. |
| Free trial | 14 days, Solo plan only; no card requirement is stated (verified 2026-10-25) | 14-day trial with $0.50 of credit, no card. After the trial the account is read-only until you subscribe. |
| Review monitoring | Reviews from 30+ sites in one inbox, new ones within minutes. Pulls daily from custom sources. (verified 2026-10-25) | Google reviews only, synced every 2 hours. |
| Review replies | The agent drafts replies in your brand voice; you approve, edit or send. Bulk approve and templates with wildcards. (verified 2026-10-25) | Drafts from you, from Claude over MCP or from built-in AI, with bulk drafting. Rules check each reply. A reply needs approval unless the owner turns on auto-approve for 4- or 5-star reviews. Auto-approve never covers 1 to 3 star replies. |
| Review requests | Email, SMS, QR code and shareable link, sent automatically and tracked. (verified 2026-10-25) | Email campaigns with an optional reminder 1 to 14 days later, links, QR codes and a website widget. No SMS. |
| Geo-grid rank tracking | 7x7 grid (49 points) per tracked keyword, with heatmap view and a time slider. (verified 2026-10-25) | 3x3 to 13x13, radius 100 m to 50 km. Until DataForSEO is connected, heatmaps are labeled sample data. |
| Citations | Listings pushed to a publisher network, with duplicate suppression and citation audits. The page gives no publisher count. (verified 2026-10-25) | None. OpenGMB does not build or track citations. |
| Audit | Completeness score (for example 92 of 100) per listing, plus a health score and sync rate per location. (verified 2026-10-25) | 24 health checks per location, graded necessary, important or nice. |
| Scheduled posts | Write once, schedule for later, save as draft or publish now to Google Business Profile, Facebook, Instagram and LinkedIn. (verified 2026-10-25) | Post calendar and scheduling. A post needs approval before it goes out. |
| API and MCP | REST API with Swagger docs, OAuth 2.1 and scoped keys, plus a native MCP server. (verified 2026-10-25) | Public MCP at https://opengmb.synectus.com/mcp, included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights. |
| Approval workflow | Approvals inbox: the agent drafts review replies, listing updates and social posts, you approve; auto-approve rules and an audit trail. (verified 2026-10-25) | Approvals inbox, rules checked first, and an audit log of who approved. Posts and profile edits need approval. |
How much does Synup cost?
| Plan | What you get | Billed monthly | Billed annually |
|---|---|---|---|
| Solo | 1 location | $49 (verified 2026-10-25) | No yearly total listed |
| Premium | Up to 10 locations | $299 (verified 2026-10-25) | No yearly total listed |
| Pro | Up to 25 locations | $499 (verified 2026-10-25) | No yearly total listed |
| Scale | Up to 50 locations | $899 (verified 2026-10-25) | No yearly total listed |
- What counts as a location: one physical address with its own listing; service-area businesses count one per service area (verified 2026-10-25).
- Credits: Solo includes 20,000 monthly credits (verified 2026-10-25). On credits, Synup says credit allowances shown are quadrupled for launch; accounts created on or before September 30 keep them while the account is open (same paragraph) (verified 2026-10-25). When they run out, agent work pauses when credits run out; extra credits are bought in blocks (verified 2026-10-25).
- Plan limits: white labeling needs Premium or above (verified 2026-10-25), and the trial does not apply to a Premium subscription (verified 2026-10-25).
- Contract: monthly plans, leave at the end of a billing period; annual terms optional (verified 2026-10-25).
How much does OpenGMB cost, with two examples?
OpenGMB is $10 a month per account, and the $10 is usage credit. Google calls are free, with a fair-use limit. AI drafts and rank scans use the credit, both at our cost plus 28%. If the credit runs out, only AI drafts and rank scans pause. A typical reply draft is about $0.0004. That is an estimate, not a price: each draft is charged at its metered cost plus 28%. The usage numbers below are our own assumptions, not averages.
Owner, 1 location
A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 30 AI drafts and 4 rank scans on a 5x5 grid. That uses about $0.09 of the $10, so the bill is $10.
Synup Solo is $49 (verified 2026-10-25) a month for one location when billed monthly, or $39 (verified 2026-10-25) a month billed annually, as of 2026-10-25.
Agency, 10 locations
A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 150 AI drafts and 20 rank scans on a 7x7 grid. That uses about $0.81 of the $10, so the bill is $10.
Ten locations fit Synup Premium: $299 (verified 2026-10-25) a month billed monthly, or $239 (verified 2026-10-25) a month billed annually. The 11th location moves you to Pro at $499 (verified 2026-10-25) a month billed monthly.
Why do people look for a Synup alternative?
We only list reasons that Synup's own pages support.
- The price steps up by band: $49 (verified 2026-10-25) for Solo, $299 (verified 2026-10-25) for Premium, $499 (verified 2026-10-25) for Pro and $899 (verified 2026-10-25) for Scale, billed monthly.
- Work runs on credits: agent work pauses when credits run out; extra credits are bought in blocks (verified 2026-10-25).
- White label and the client portal are not in the cheapest band: white labeling needs Premium or above (verified 2026-10-25).
- The free trial is narrow: 14 days, Solo plan only; no card requirement is stated (verified 2026-10-25).
What is different about OpenGMB?
Approval first
Posts and profile edits need approval, and so do replies unless the owner turns on auto-approve for 4- or 5-star reviews. Rules such as U7.url and PR.description-length check the text first, and the audit log records who approved.
MCP
Connect Claude or any MCP client to https://opengmb.synectus.com/mcp. It is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights inside OpenGMB, but a person approves anything that reaches Google, in the app.
One price per account
$10 a month, and the $10 is usage credit for AI drafts and rank scans, both at real cost plus 28%. Ten locations do not cost ten times as much. Google calls are free, with a fair-use limit.
Open-source core
Read the code of the community edition, or self-host it with one owner login and your own keys. The hosted plan adds teams, a client portal and billing. Licence: MIT. Repo: https://github.com/synectus/OpenGMB.
See how approvals work on the guardrails page or read about the Google Business Profile MCP.
How does Synup's MCP server compare with OpenGMB's?
Synup MCP
Synup lists a Production MCP server (POST /mcp, JSON-RPC 2.0 over Streamable HTTP, OAuth 2.1 with PKCE) for Claude, ChatGPT, Cursor, Windsurf (verified 2026-10-25). Its scopes are mcp:read for read tools, mcp:write for mutating tools (verified 2026-10-25).
OpenGMB MCP
Connect Claude or any MCP client to https://opengmb.synectus.com/mcp, with tools such as reviews_list_unreplied and reviewReplies_createDraft. It is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights inside OpenGMB, but a person approves anything that reaches Google, in the app.
Where is Synup stronger?
Honestly, in several places. If any of these matter to you, Synup is the better pick.
- Reviews beyond Google. Synup pulls reviews from 30+ (verified 2026-10-25) sites into one inbox. OpenGMB reads Google reviews only.
- SMS review requests. SMS on a toll-free or dedicated local number, A2P 10DLC registration included (verified 2026-10-25). OpenGMB sends review requests by email and offers links, QR codes and a website widget, with no SMS.
- Listings. Listings pushed to a publisher network, with duplicate suppression and citation audits. The page gives no publisher count. (verified 2026-10-25) OpenGMB builds no citations.
- Social posting. Synup posts to Facebook, Instagram, X, LinkedIn, Threads, Pinterest, TikTok, Bluesky, Mastodon (verified 2026-10-25). OpenGMB posts to Google Business Profile.
- AI search tracking. Synup tracks how ChatGPT, Gemini and Perplexity describe your business (verified 2026-10-25).
Keep Synup if
Staying put is the right call in these cases.
- You run an agency and your clients need a branded portal. Synup has a branded client portal and white-label, on Premium and above (verified 2026-10-25).
- Your clients' reviews arrive on sites other than Google. Synup reads 30+ (verified 2026-10-25) sites, and OpenGMB reads Google only.
- You send review requests by text message. Synup supports SMS on a toll-free or dedicated local number, A2P 10DLC registration included (verified 2026-10-25), and OpenGMB has no SMS.
How do you switch from Synup to OpenGMB?
- List what you use in Synup. If it is listings, non-Google reviews or social posting, keep that part.
- Start with the $0.50 of free credit. No card needed.
- Connect Google with the official Business Profile API and import your locations. The 24 health checks run on each one.
- Connect Claude over MCP, or use the built-in AI drafts. Start the agent on a read only token and approve the first posts and replies by hand.
- Cancel Synup after OpenGMB covers the work you still need. Synup's terms: monthly plans, leave at the end of a billing period; annual terms optional (verified 2026-10-25).
OpenGMB's core is open source (MIT). If the hosted version stopped being worth $10 a month, you could run the community edition yourself. See how the community edition works.
Questions about Synup alternatives
What is the best Synup alternative?
It depends on the job. If you need listings, reviews from many sites, a client portal or social posting, Synup is the stronger tool. If you manage Google Business Profile reviews, posts and profile edits and want approval before they go live, OpenGMB costs $10 a month per account.
How much does Synup cost?
Billed monthly, Solo is $49 (verified 2026-10-25) for one location, Premium $299 (verified 2026-10-25) for up to 10, Pro $499 (verified 2026-10-25) for up to 25 and Scale $899 (verified 2026-10-25) for up to 50. Billed annually they are $39 (verified 2026-10-25), $239 (verified 2026-10-25), $399 (verified 2026-10-25) and $719 (verified 2026-10-25) a month. As of 2026-10-25.
Is OpenGMB cheaper than Synup?
For one location, OpenGMB is $10 a month per account against Synup Solo at $49 (verified 2026-10-25) billed monthly. The tools differ: Synup adds listings, reviews from many sites and social posting. OpenGMB adds approvals and MCP on the $10 plan, and rank scans are paid from the $10 usage credit.
Does Synup have MCP?
Yes. Synup lists a Production MCP server (POST /mcp, JSON-RPC 2.0 over Streamable HTTP, OAuth 2.1 with PKCE) for Claude, ChatGPT, Cursor, Windsurf (verified 2026-10-25). OpenGMB has a public MCP server at https://opengmb.synectus.com/mcp, included on the $10 plan.
Is there a free trial?
OpenGMB gives a 14-day trial with $0.50 of credit and no card. After it ends the account is read-only until you subscribe. Synup gives 14 days, Solo plan only; no card requirement is stated (verified 2026-10-25).
Can OpenGMB reply to reviews without my approval?
Only if you turn it on. Replies need approval by default. An optional rule auto-approves replies to 4- or 5-star reviews, and the owner has to turn it on. Auto-approve never covers replies to 1 to 3 star reviews.
Try it on one profile first.
$0.50 free credit, no card. Posts and profile edits go through approval before they go live.