Last updated 2026-10-27
Local SEO software cost per month, from 1 to 100 locations
Local SEO tools price in very different ways: per location, in bands, by credits or by quote. This page puts the published monthly prices of 14 tools side by side at the number of locations you pick, and lists the 6 that sell by quote or by separate product on their own. Every price links to the vendor's own page and shows the day we read it. Synectus makes OpenGMB, so it is in the table too, with its usage shown.
What will it cost for your locations?
At 20 locations the cheapest published option is OpenGMB at $10 a month; the most expensive is Merchynt Paige (Google reviews software (standalone)) at $1,000 a month.
| Tool | Monthly cost | How it is priced | Plan | Reviews and replies | Scheduled posts | Rank tracking on a map grid | Approval step | Source |
|---|---|---|---|---|---|---|---|---|
| OpenGMB(ours) | $10 | $10 account plan, with $10 of usage credit. Usage at this size $1.77, top-up $0.00. | Hosted plan | Listed | Listed | Listed | Listed | OpenGMB pricing |
| PleperPleper alternative | $25 | Plan total (up to 50 listings to monitor) | Not found | Not found | Listed | Not found | checked 2026-10-25 | |
| GMB EverywhereGMB Everywhere alternative | $30 | Plan total (1 user license, unlimited GBP listings) | Power User | Not found | Not found | Not found | Not found | checked 2026-10-27 |
| Local VikingLocal Viking alternative | $99 | Plan total (up to 20 GMB listings) | Pro | Listed | Listed | Listed | Not found | checked 2026-10-25 |
| BrightLocalBrightLocal alternativeBrightLocal pricing | $104 | Plan total (11-20 locations) | Not found | Not found | Listed | Not found | checked 2026-10-27 | |
| OneUpOneUp alternative | $120 | Plan total (30 social accounts) | Listed | Listed | Not found | Listed | checked 2026-10-25 | |
| EmbedSocialEmbedSocial alternative | $132 | $6.60 per location x 20 locations | Localith | Listed | Listed | Listed | Listed | checked 2026-10-27 |
| Rating CaptainRating Captain alternative | $149 | Plan total (50 locations) | Listed | Listed | Listed | Listed | checked 2026-10-25 | |
| Moz LocalMoz Local alternativeMoz Local pricing | $400 | $20 per location x 20 locations | Not found | Not found | Listed | Not found | checked 2026-10-27 | |
| SynupSynup alternative | $499 | Plan total (Up to 25 locations) | Pro | Listed | Listed | Listed | Listed | checked 2026-10-25 |
| Semrush LocalSemrush Local alternative | $600 | $30 per location x 20 locations | Not found | Listed | Listed | Not found | checked 2026-10-27 | |
| GatherUpGatherUp alternative | $880 | $44 per location x 20 locations | Multiple Locations (Reputation Management) | Listed | Not found | Not found | Not found | checked 2026-10-25 |
| Merchynt PaigeMerchynt Paige alternative | $1,000 | $50 per location x 20 locations | Listed | Not found | Not found | Not found | checked 2026-10-25 |
A check means the vendor's pages list the feature. A dash means we did not find it on the pages we read, which is not a claim that the tool lacks it. The checks describe the vendor's product, and follow the plan only where the vendor's page says which plan has a feature.
No price recorded for 20 locations
These vendors publish prices, but we have none recorded that covers this location count. Check their pricing page.
- Localo: No price recorded for 20 locations. pricing page
- Local Falcon: Not priced by location count (7,500 credits a month, or 90,000 a year on annual billing). pricing page
Price not published
These vendors sell by quote or by separate product, so there is no single monthly price to rank. This is what each one's own pricing page says.
- Birdeye: Quoted by number of locations: 1-3, 4-9, 10-39, 40-249, 250-999 or 1000+. No prices shown. checked 2026-10-24
- Whitespark: No single price, the tools are sold separately. Local Platform $1 a month per location (billed annually), Ranking Grids from $10 a month, Reputation Builder $79 a month per location. checked 2026-10-25
- Uberall: Contact sales (request pricing) checked 2026-10-25
- Yext: Contact sales (custom pricing, no published price) checked 2026-10-25
- Podium: Custom quote by industry (auto dealerships, home services, aesthetics, retail). No prices shown. checked 2026-10-25
- SOCi: Contact sales (custom quote) checked 2026-10-25
How the numbers are worked out
Rules we follow
- We use each vendor's published monthly-billing price. We do not use annual prices, discounts or quotes.
- When a vendor has several plans, the table shows the cheapest plan that covers your location count. Use the plan menu on a row to see another one.
- A plan priced per location is multiplied by your count. A plan priced as a band (such as 6 to 10 locations) is shown at its band total.
- When we have no price recorded for your count, the vendor moves to its own list instead of getting a guessed number.
- Prices reported by third parties are never ranked.
How OpenGMB is priced
OpenGMB is $10 a month per account, and the $10 is usage credit for AI reply drafts and rank scans. Locations add nothing by themselves. Usage above the credit is charged at cost plus 28%.
OpenGMB costs $10 a month at 20 locations with 30 AI reply drafts and 4 rank scans of 5x5 grids per location, and $10 with no usage. The $10 plan includes $10 of usage credit, and anything above it is charged.
Change the usage boxes above to match your own month, or open the pricing estimator.
A cheaper tool may do less. The checks in the table show which of four jobs each tool lists. The comparison pages for each vendor go further: see the full list of comparisons.
Cost questions
How much does local SEO software cost for 1 location?
At 1 location the cheapest published options are EmbedSocial and Rating Captain (Voyager) at $9 a month each; the most expensive is GatherUp at $124 a month. OpenGMB costs $10 a month at 1 location with 30 AI reply drafts and 4 rank scans of 5x5 grids per location, and $10 with no usage. The $10 plan includes $10 of usage credit, and anything above it is charged. Each price is the vendor's published monthly rate for its cheapest plan that covers that many locations, read on the date shown next to it.
How much does local SEO software cost for 20 locations?
At 20 locations the cheapest published option is OpenGMB at $10 a month; the most expensive is Merchynt Paige (Google reviews software (standalone)) at $1,000 a month. OpenGMB costs $10 a month at 20 locations with 30 AI reply drafts and 4 rank scans of 5x5 grids per location, and $10 with no usage. The $10 plan includes $10 of usage credit, and anything above it is charged. Each price is the vendor's published monthly rate for its cheapest plan that covers that many locations, read on the date shown next to it.
How much does local SEO software cost for 100 locations?
At 100 locations the cheapest published option is OpenGMB at $10 a month; the most expensive is Merchynt Paige (Google reviews software (standalone)) at $5,000 a month. OpenGMB costs $10 a month at 100 locations with 30 AI reply drafts and 4 rank scans of 5x5 grids per location, and $10 with no usage. The $10 plan includes $10 of usage credit, and anything above it is charged. Each price is the vendor's published monthly rate for its cheapest plan that covers that many locations, read on the date shown next to it.
Why are some tools not ranked?
Birdeye, Whitespark, Uberall, Yext, Podium and SOCi publish no monthly price we can rank. They sell by quote or by separate product, so each is listed apart with what its own pricing page says. Other vendors publish prices only for some location counts, and the page says so instead of guessing.
Is a cheaper tool always the better deal?
No. Tools do different jobs. The table shows four checks per tool: reviews and replies, scheduled posts, rank tracking on a map grid and an approval step. A dash means we did not find it on the vendor's pages, not that the tool lacks it. Where a vendor's pages say which plan has a feature, the check follows that plan.
Does annual billing cost less?
Often, yes. Every price here is the monthly-billing rate, so the comparison is like for like. Several vendors give a lower per-month price when you pay for a year up front.
How is the OpenGMB price worked out?
OpenGMB is $10 a month per account, and the $10 is usage credit for AI reply drafts and rank scans. The calculator adds the usage you set above the included credit, using the same rates as the pricing page estimator. Google Business Profile calls add nothing. Set both usage boxes to 0 and the price is $10.
Disclosure: Synectus makes OpenGMB. Prices are each vendor's published monthly rates on the date shown on its row, and annual billing is often cheaper. BrightLocal, GMB Everywhere, Semrush Local, Merchynt Paige, Synup, GatherUp, Local Viking, Pleper, Rating Captain, OneUp, EmbedSocial and Moz Local are trademarks of their respective owners. OpenGMB is not affiliated with, endorsed by or sponsored by any of them. Facts about other products come from their public pages on the dates shown and may have changed since. If something is wrong or out of date, email info@synectus.com and we will correct it.
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