Moz Local alternative for Google Business Profile management
Moz Local sells listings, reviews and social posting with one subscription per location. For one location, its pricing page lists Lite at $20 (verified 2026-10-27) a month, Preferred at $30 (verified 2026-10-27) and Elite at $40 (verified 2026-10-27). OpenGMB costs $10 a month per account, however many locations it holds, and is built around Google Business Profile.
Last updated 2026-10-27
OpenGMB is our product, so read the Moz Local facts against their sources.
Moz Local is a trademark of its owner. OpenGMB is not affiliated with, endorsed by or sponsored by it. Facts about other products come from their public pages on the dates shown and may have changed since. If something is wrong or out of date, email info@synectus.com and we will correct it.
What does Moz Local offer, and what does it cost?
Moz Local sells three plans, and its Help Hub says one Moz Local subscription per location (verified 2026-10-25). For one location its pricing page lists Lite at $20 (verified 2026-10-27) a month ($199 (verified 2026-10-27) billed yearly), Preferred at $30 (verified 2026-10-27) ($299 (verified 2026-10-27) yearly) and Elite at $40 (verified 2026-10-27) ($399 (verified 2026-10-27) yearly). Yearly billing means 20% off for yearly billing (verified 2026-10-25). The page lists no free trial (2026-10-25).
Who is Moz Local for, and who is OpenGMB for?
Moz Local fits you if
- You want listings in 90+ listing directories (verified 2026-10-25) next to reviews and social posting in one dashboard.
- Your locations are in the US, UK or Canada: US, UK and CA locations only (verified 2026-10-25).
- You want a plan with Local Grid included: Local Grid is in Lite, Preferred and Elite (verified 2026-10-25).
OpenGMB fits you if
- You run Google Business Profile reviews, posts and profile edits, and you want them to go through approval before they go live.
- You want one flat price per account instead of a subscription per location.
- You want to connect Claude or another MCP client to your profiles.
How do OpenGMB and Moz Local compare at a glance?
Facts checked 2026-10-27. Each figure below links to the page it came from.
| What you compare | Moz Local | OpenGMB |
|---|---|---|
| Price for one location | Lite $20 a month, Preferred $30, Elite $40, billed monthly. Billed yearly: $199, $299 and $399. (verified 2026-10-25) | $10 a month per account. The $10 is usage credit for AI drafts and rank scans. |
| How price scales | One subscription per location. Enterprise is custom pricing for 50 or more locations. (verified 2026-10-25) | One price per account, however many locations you connect. Google calls are free, with a fair-use limit. |
| Free trial | Not publicly listed (checked 2026-10-25) | 14-day trial with $0.50 of credit, no card. After the trial the account is read-only until you subscribe. |
| Review monitoring | Review monitoring on all plans, across the networks the Help Hub lists. (verified 2026-10-25) | Google reviews only, synced every 2 hours. |
| Review replies | Replying to reviews needs Preferred or Elite. Reviews AI (an add-on) suggests replies you can edit. (verified 2026-10-25) | Drafts from you, from Claude over MCP or from built-in AI, with bulk drafting. Rules check each reply. A reply needs approval unless the owner turns on auto-approve for 4- or 5-star reviews. Auto-approve never covers 1 to 3 star replies. |
| Review requests | Review Generation in Preferred and Elite. The Help Hub describes email campaigns only. (verified 2026-10-25) | Email campaigns with an optional reminder 1 to 14 days later, links, QR codes and a website widget. No SMS. |
| Geo-grid rank tracking | Local Grid on every plan. Distance between dots up to 10 miles; crawl frequency is set per crawl. (verified 2026-10-25) | 3x3 to 13x13, radius 100 m to 50 km. Until DataForSEO is connected, heatmaps are labeled sample data. |
| Citations | Listing distribution to 90+ directories on every plan. (verified 2026-10-25) | None. OpenGMB does not build or track citations. |
| Audit | Data Health and Listings Health show missing fields and listings that need action. No scored audit. (verified 2026-10-25) | 24 health checks per location, graded necessary, important or nice. |
| Scheduled posts | Social posting to Google and Facebook in Preferred, plus Instagram, LinkedIn and TikTok in Elite, with a scheduler and recurring plans. (verified 2026-10-25) | Post calendar and scheduling. A post needs approval before it goes out. |
| API and MCP | Not publicly listed (checked 2026-10-25) | Public MCP at https://opengmb.synectus.com/mcp, included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights. |
| Approval workflow | Post approval workflows on Preferred and Elite. Review replies can go to a Pending tab for an approver. (verified 2026-10-25) | Approvals inbox, rules checked first, and an audit log of who approved. Posts and profile edits need approval. |
How much does Moz Local cost?
| Locations | Lite | Preferred | Elite |
|---|---|---|---|
| 1 to 49 locations, one subscription each | $20 (verified 2026-10-27) a month $199 (verified 2026-10-27) a year | $30 (verified 2026-10-27) a month $299 (verified 2026-10-27) a year | $40 (verified 2026-10-27) a month $399 (verified 2026-10-27) a year |
- Add-ons on the same page: Listings AI is $14 (verified 2026-10-25) a month, and Reviews AI is $10 (verified 2026-10-25) a month.
- The self-serve plans stop short of a large chain: custom pricing for 50 or more locations (verified 2026-10-25).
- Replying to reviews is a plan feature: responding to reviews needs Preferred or Elite (verified 2026-10-25).
How much does OpenGMB cost, with two examples?
OpenGMB is $10 a month per account, and the $10 is usage credit. Google calls are free, with a fair-use limit. AI drafts and rank scans use the credit, both at our cost plus 28%. If the credit runs out, only AI drafts and rank scans pause. A typical reply draft is about $0.0004. That is an estimate, not a price: each draft is charged at its metered cost plus 28%. The usage numbers below are our own assumptions, not averages.
Owner, 1 location
A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 30 AI drafts and 4 rank scans on a 5x5 grid. That uses about $0.09 of the $10, so the bill is $10.
Moz Local Preferred, the lowest plan that can reply to reviews, is $30 (verified 2026-10-27) a month for one location, or $299 (verified 2026-10-27) billed yearly. It includes things OpenGMB does not, such as listings in 90+ listing directories (verified 2026-10-25).
Agency, 10 locations
A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 150 AI drafts and 20 rank scans on a 7x7 grid. That uses about $0.81 of the $10, so the bill is $10.
Moz Local needs one subscription per location, so ten locations on Preferred are $300 (verified 2026-10-27) a month billed monthly, or $2,990 (verified 2026-10-27) a year billed yearly. These are different products. OpenGMB has no citation tools, so the saving is real only if you do not need them.
Why do people look for a Moz Local alternative?
We only list reasons that Moz Local's own pages support.
- The price grows with locations. one Moz Local subscription per location (verified 2026-10-25), so ten locations on Lite are $200 (verified 2026-10-27) a month.
- Review replies need a higher plan. Moz Local's Help Hub says responding to reviews needs Preferred or Elite (verified 2026-10-25), and AI drafting is an add-on at $10 (verified 2026-10-25) a month.
- There is no MCP server for Moz Local. Moz API has an MCP server for Moz data (verified 2026-10-25), but that is a separate product.
- Moz Local is limited by country: US, UK and CA locations only (verified 2026-10-25).
What is different about OpenGMB?
Approval first
Posts and profile edits need approval, and so do replies unless the owner turns on auto-approve for 4- or 5-star reviews. Rules such as U7.url and PR.description-length check the text first, and the audit log records who approved.
MCP
Connect Claude or any MCP client to https://opengmb.synectus.com/mcp. It is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights inside OpenGMB, but a person approves anything that reaches Google, in the app.
One price per account
$10 a month, and the $10 is usage credit for AI drafts and rank scans, both at real cost plus 28%. Ten locations do not cost ten times as much. Google calls are free, with a fair-use limit.
Open-source core
Read the code of the community edition, or self-host it with one owner login and your own keys. The hosted plan adds teams, a client portal and billing. Licence: MIT. Repo: https://github.com/synectus/OpenGMB.
See how approvals work on the guardrails page or read about the Google Business Profile MCP.
How does Moz Local's MCP server compare with OpenGMB's?
Moz Local MCP
Moz Local lists no MCP server (2026-10-25). Moz's other product has one: Moz API has an MCP server for Moz data (verified 2026-10-25). That is Moz API, not Moz Local.
OpenGMB MCP
Connect Claude or any MCP client to https://opengmb.synectus.com/mcp, with tools such as reviews_list_unreplied and reviewReplies_createDraft. It is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights inside OpenGMB, but a person approves anything that reaches Google, in the app.
Where is Moz Local stronger?
Honestly, in several places. If any of these matter to you, Moz Local is the better pick.
- Listings. Moz Local lists 90+ listing directories (verified 2026-10-25) on every plan, and its dashboard shows missing fields and listings that need action (verified 2026-10-25). OpenGMB has no citation tools.
- Social. Moz Local posts to Facebook, Google, Instagram, LinkedIn and TikTok on Elite (verified 2026-10-25), with post approval workflows on Preferred and Elite (verified 2026-10-25). OpenGMB posts to Google Business Profile.
- Reviews beyond Google. Moz Local monitors the review networks listed in the Help Hub, from Google and Facebook to Trustpilot and Yellow Pages (verified 2026-10-25). OpenGMB reads Google reviews.
- Scheduling. Moz Local offers recurring automatic posting plans (verified 2026-10-25). OpenGMB has a post calendar and scheduling, with approval before a post goes out.
- Grid tuning. Moz Local's Local Grid lets you set the distance between grid dots up to 10 miles (verified 2026-10-25), and crawl frequency and day of the month are chosen per crawl (verified 2026-10-25). OpenGMB grids run 3x3 to 13x13.
Keep Moz Local if
Staying put is the right call in these cases.
- You need listings pushed to many directories. Moz Local lists 90+ listing directories (verified 2026-10-25), and OpenGMB has no citation tools.
- You post to social networks beyond Google. Moz Local covers Facebook, Google, Instagram, LinkedIn and TikTok on Elite (verified 2026-10-25).
- You watch reviews on sites other than Google. Moz Local monitors the review networks listed in the Help Hub, from Google and Facebook to Trustpilot and Yellow Pages (verified 2026-10-25).
How do you switch from Moz Local to OpenGMB?
- List what you use in Moz Local. If it is directory listings or non-Google reviews, keep that part.
- Start with the $0.50 of free credit. No card needed.
- Connect Google with the official Business Profile API and import your locations. The 24 health checks run on each one.
- Connect Claude over MCP, or use the built-in AI drafts. Start the agent on a read only token and approve the first replies by hand.
- Cancel Moz Local subscriptions only after OpenGMB covers the work you still need.
OpenGMB's core is open source (MIT). If the hosted version stopped being worth $10 a month, you could run the community edition yourself. See how the community edition works.
Questions about Moz Local alternatives
What is a good Moz Local alternative?
It depends on the job. For Google Business Profile reviews, posts and rank scans, OpenGMB costs $10 a month per account and puts posts and profile edits through approval. If you need listings in 90+ listing directories (verified 2026-10-25), Moz Local is the stronger tool.
Is OpenGMB cheaper than Moz Local?
For Google Business Profile work across several locations, usually yes. As of 2026-10-27, Moz Local starts at $20 (verified 2026-10-27) a month for one location, and each location needs its own subscription. OpenGMB is $10 a month per account, plus any AI drafts and rank scans you run. The feature sets differ, so read the table above first.
Does OpenGMB build citations like Moz Local?
No. OpenGMB does not build or track citations, and it reads Google reviews. If directory listings matter to you, keep Moz Local for that.
Does Moz Local have an MCP server?
Moz Local does not list one. Moz API has an MCP server for Moz data (verified 2026-10-25), which is a separate product. OpenGMB has a public MCP server at https://opengmb.synectus.com/mcp, included on the $10 plan, with tools such as reviews_list_unreplied and reviewReplies_createDraft.
Is there a free trial?
OpenGMB gives a 14-day trial with $0.50 of credit and no card. After it ends the account is read-only until you subscribe. Moz Local's pricing page lists no trial (2026-10-25).
Can OpenGMB reply to reviews without my approval?
Only if you turn it on. Replies need approval by default. An optional rule auto-approves replies to 4- or 5-star reviews, and the owner has to turn it on. Auto-approve never covers replies to 1 to 3 star reviews.
Try it on one profile first.
$0.50 free credit, no card. Posts and profile edits go through approval before they go live.