Yext alternative for Google Business Profile management
Yext is built for brands with hundreds or thousands of locations and sells by quote. If you run a few Google Business Profiles and want to read the price first, OpenGMB costs $10 a month per account, with approval before posts and profile edits go live. For 200+ (verified 2026-10-25) publisher connections, Yext is stronger.
Last updated 2026-10-25
OpenGMB is our product, so read the Yext facts against their sources.
Yext is a trademark of its owner. OpenGMB is not affiliated with, endorsed by or sponsored by it. Facts about other products come from their public pages on the dates shown and may have changed since. If something is wrong or out of date, email info@synectus.com and we will correct it.
What does Yext offer, and what does it cost?
Yext does not publish a price list. Its own FAQ says price is a function of your location count (or provider count) multiplied by a unit rate (verified 2026-10-25), on annual billing; multi-year terms earn better rates (verified 2026-10-25). It adds that new products and major upgrades include a one-time implementation (verified 2026-10-25). On trials, No free tier and no standard free trial (verified 2026-10-25).
Who is Yext for, and who is OpenGMB for?
Yext fits you if
- You run a large multi-location brand and want one governed source of truth pushed to 200+ (verified 2026-10-25) publishers.
- You buy through a sales process and an annual contract, and you want a demo, not a self-serve trial.
- You need role-based access, audit trails, PHI protection and approval workflows (verified 2026-10-25) across thousands of locations.
OpenGMB fits you if
- You run Google Business Profile reviews, posts and profile edits, and you want them to go through approval before they go live.
- You want a price you can read before you talk to anyone, and a trial you can start today.
- You want to connect Claude or another MCP client to your profiles.
How do OpenGMB and Yext compare at a glance?
Facts checked 2026-10-25. Each figure below links to the page it came from.
| What you compare | Yext | OpenGMB |
|---|---|---|
| Price for one location | Contact sales (custom pricing, no published price) (verified 2026-10-25) | $10 a month per account. The $10 is usage credit for AI drafts and rank scans. |
| How price scales | Priced by location count (or provider count) times a unit rate, on annual billing. Larger volumes get a better rate. (verified 2026-10-25) | One price per account, however many locations you connect. Google calls are free, with a fair-use limit. |
| Free trial | No free tier and no standard free trial (verified 2026-10-25) | 14-day trial with $0.50 of credit, no card. After the trial the account is read-only until you subscribe. |
| Review monitoring | Reviews from Google, Facebook, Yelp and 80+ industry sites in one dashboard. (verified 2026-10-25) | Google reviews only, synced every 2 hours. |
| Review replies | AI drafts replies from templates and rules, you approve. Auto-responses can be set. (verified 2026-10-25) | Drafts from you, from Claude over MCP or from built-in AI, with bulk drafting. Rules check each reply. A reply needs approval unless the owner turns on auto-approve for 4- or 5-star reviews. Auto-approve never covers 1 to 3 star replies. |
| Review requests | Review requests by email, text or QR code, with a balancing algorithm that routes them to chosen platforms. (verified 2026-10-25) | Email campaigns with an optional reminder 1 to 14 days later, links, QR codes and a website widget. No SMS. |
| Geo-grid rank tracking | Not publicly listed (checked 2026-10-25) | 3x3 to 13x13, radius 100 m to 50 km. Until DataForSEO is connected, heatmaps are labeled sample data. |
| Citations | 200+ direct publisher integrations, no aggregator. Listings Verifier flags duplicates and publisher overwrites. (verified 2026-10-25) | None. OpenGMB does not build or track citations. |
| Audit | Listings Verifier compares live publisher data with your data and flags errors, duplicates and overwrites. No GBP audit score is described. (verified 2026-10-25) | 24 health checks per location, graded necessary, important or nice. |
| Scheduled posts | Corporate schedules brand posts and the platform generates localized variants per location. The page does not name Google Business Profile posts. (verified 2026-10-25) | Post calendar and scheduling. A post needs approval before it goes out. |
| API and MCP | MCP and API access to the Knowledge Graph and publisher network. Management and Content Delivery APIs are documented. (verified 2026-10-25) | Public MCP at https://opengmb.synectus.com/mcp, included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights. |
| Approval workflow | Role-based approvals: set who can view, draft, approve or publish by role and region. (verified 2026-10-25) | Approvals inbox, rules checked first, and an audit log of who approved. Posts and profile edits need approval. |
How much does Yext cost?
- Yext's own pricing address leads to an error page (2026-10-25), so the price basis above comes from its knowledge-center FAQ.
- The same FAQ says smaller businesses are pointed to reseller partners (verified 2026-10-25). We found third-party price estimates for Yext, but they disagree with each other, so we show none.
How much does OpenGMB cost, with two examples?
OpenGMB is $10 a month per account, and the $10 is usage credit. Google calls are free, with a fair-use limit. AI drafts and rank scans use the credit, both at our cost plus 28%. If the credit runs out, only AI drafts and rank scans pause. A typical reply draft is about $0.0004. That is an estimate, not a price: each draft is charged at its metered cost plus 28%. The usage numbers below are our own assumptions, not averages.
Owner, 1 location
A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 30 AI drafts and 4 rank scans on a 5x5 grid. That uses about $0.09 of the $10, so the bill is $10.
Yext shows no price for one location: Contact sales (custom pricing, no published price) (verified 2026-10-25). Its FAQ says smaller businesses are pointed to reseller partners (verified 2026-10-25).
Agency, 10 locations
A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 150 AI drafts and 20 rank scans on a 7x7 grid. That uses about $0.81 of the $10, so the bill is $10.
At 10 locations, Yext's FAQ says price is a function of your location count (or provider count) multiplied by a unit rate (verified 2026-10-25), so the total depends on a quote. We do not estimate one. OpenGMB stays $10 a month for the account, plus any AI drafts and rank scans you run.
Why do people look for a Yext alternative?
We only list reasons that Yext's own pages support.
- The price sits behind a sales call. Yext's FAQ says Contact sales (custom pricing, no published price) (verified 2026-10-25).
- There is no way to try it first: No free tier and no standard free trial (verified 2026-10-25). a developer sandbox, not a trial (verified 2026-10-25) exists, but Yext says it is for testing, not a trial of the product.
- Small accounts are not the target. Yext's FAQ says smaller businesses are pointed to reseller partners (verified 2026-10-25), and its pages say it is built for large multi-location enterprises (verified 2026-10-25).
- You pay for the whole network. Yext prices by price is a function of your location count (or provider count) multiplied by a unit rate (verified 2026-10-25), and a Google-only team uses one publisher out of 200+ (verified 2026-10-25).
What is different about OpenGMB?
Approval first
Posts and profile edits need approval, and so do replies unless the owner turns on auto-approve for 4- or 5-star reviews. Rules such as U7.url and PR.description-length check the text first, and the audit log records who approved.
MCP
Connect Claude or any MCP client to https://opengmb.synectus.com/mcp. It is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights inside OpenGMB, but a person approves anything that reaches Google, in the app.
One price per account
$10 a month, and the $10 is usage credit for AI drafts and rank scans, both at real cost plus 28%. Ten locations do not cost ten times as much. Google calls are free, with a fair-use limit.
Open-source core
Read the code of the community edition, or self-host it with one owner login and your own keys. The hosted plan adds teams, a client portal and billing. Licence: MIT. Repo: https://github.com/synectus/OpenGMB.
See how approvals work on the guardrails page or read about the Google Business Profile MCP.
How does Yext's MCP server compare with OpenGMB's?
Yext MCP
Yext's homepage claims MCP and API access to Yext's Knowledge Graph and publisher network, for your own AI agents (verified 2026-10-25). We could not find an MCP documentation page for it (2026-10-25), so we cannot say what the endpoint does.
OpenGMB MCP
Connect Claude or any MCP client to https://opengmb.synectus.com/mcp, with tools such as reviews_list_unreplied and reviewReplies_createDraft. It is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights inside OpenGMB, but a person approves anything that reaches Google, in the app.
Where is Yext stronger?
Honestly, in several places. If any of these matter to you, Yext is the better pick.
- Publisher network. Yext lists 200+ (verified 2026-10-25) direct publisher connections, with duplicate and overwrite detection. OpenGMB does not build or track citations.
- Reviews beyond Google. Yext handles reviews across 80+ (verified 2026-10-25) platforms, with AI sentiment analysis across locations, with competitor comparison (verified 2026-10-25). OpenGMB reads Google reviews.
- Scale. Yext can 10,000+ locations across languages and regions (verified 2026-10-25), with role-based access, audit trails, PHI protection and approval workflows (verified 2026-10-25). OpenGMB has approvals and an audit log, without that governance layer.
- AI search visibility. Yext's Scout tracks Google Search, Google Maps, Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity (verified 2026-10-25), and comes with the Scout by Yext mobile app (verified 2026-10-25).
- Social. Yext offers one inbox for comments and DMs across networks, with SLA tracking (verified 2026-10-25). OpenGMB handles Google Business Profile.
Keep Yext if
Staying put is the right call in these cases.
- You manage listings for a large brand across many publishers. Yext lists 200+ (verified 2026-10-25) direct connections and OpenGMB has no citation tools.
- Your reviews arrive on many sites. Yext covers 80+ (verified 2026-10-25) platforms and OpenGMB reads Google reviews.
- Your compliance team needs role-based access, audit trails, PHI protection and approval workflows (verified 2026-10-25). OpenGMB has approvals and an audit log, but not at that scale.
How do you switch from Yext to OpenGMB?
- List what you use in Yext. If it is publisher listings or non-Google reviews, keep that part.
- Start with the $0.50 of free credit. No card needed.
- Connect Google with the official Business Profile API and import your locations. The 24 health checks run on each one.
- Connect Claude over MCP, or use the built-in AI drafts. Start the agent on a read only token and approve the first replies by hand.
- Check your Yext contract term before you cancel. Its FAQ says billing is annual.
OpenGMB's core is open source (MIT). If the hosted version stopped being worth $10 a month, you could run the community edition yourself. See how the community edition works.
Questions about Yext alternatives
What is a good Yext alternative for a small business?
It depends on the job. If you manage Google Business Profile reviews, posts and profile edits, OpenGMB costs $10 a month per account and puts posts and profile edits through approval. If you need 200+ (verified 2026-10-25) publisher connections across a large brand, Yext is the stronger tool.
How much does Yext cost?
Yext publishes no price. Its FAQ says price is a function of your location count (or provider count) multiplied by a unit rate (verified 2026-10-25). See the Yext pricing page on this site for what is public and what is not.
Is OpenGMB cheaper than Yext?
We cannot say for sure, because Yext shows no price. OpenGMB is $10 a month per account, and the $10 is usage credit for AI drafts and rank scans. The tools do different jobs, so compare features first.
Does Yext have a free trial?
No. Yext's FAQ says No free tier and no standard free trial (verified 2026-10-25). OpenGMB gives a 14-day trial with $0.50 of credit and no card. After it ends the account is read-only until you subscribe.
Does Yext have an MCP server?
Its homepage says MCP and API access to Yext's Knowledge Graph and publisher network, for your own AI agents (verified 2026-10-25), but we found no documentation page for it. OpenGMB has a public MCP server at https://opengmb.synectus.com/mcp, included on the $10 plan, with tools such as reviews_list_unreplied and reviewReplies_createDraft.
Can OpenGMB reply to reviews without my approval?
Only if you turn it on. Replies need approval by default. An optional rule auto-approves replies to 4- or 5-star reviews, and the owner has to turn it on. Auto-approve never covers replies to 1 to 3 star reviews.
Try it on one profile first.
$0.50 free credit, no card. Posts and profile edits go through approval before they go live.