Semrush listing management alternative for Google Business Profiles
Semrush Local prices per location. Base is $30 (verified 2026-10-25) a month, and Pro adds listing management and review management for $60 (verified 2026-10-25) a month, both billed annually. OpenGMB is $10 a month per account, and posts and profile edits go through approval.
Last updated 2026-10-27
OpenGMB is our product, so read the Semrush Local facts against their sources.
Semrush Local is a trademark of its owner. OpenGMB is not affiliated with, endorsed by or sponsored by it. Facts about other products come from their public pages on the dates shown and may have changed since. If something is wrong or out of date, email info@synectus.com and we will correct it.
What does Semrush Local offer, and what does it cost?
Semrush Local has two priced plans and a custom one. Base is $30 (verified 2026-10-25) a month per location and Pro is $60 (verified 2026-10-25), both billed annually. The pricing page's Monthly toggle shows the same figures: Monthly toggle shows $30 (Base) and $60 (Pro) per location, the same as annual (verified 2026-10-25). Business is custom pricing, contact sales (verified 2026-10-25). Extra users are $20 (verified 2026-10-25) a month. Trial: 7 days free (verified 2026-10-25).
Who is Semrush Local for, and who is OpenGMB for?
Semrush Local fits you if
- You already use Semrush, or plan to, and want local work next to it: daily keyword rankings at ZIP-code level (verified 2026-10-25).
- You want listings, reviews, posting and Maps rank tracking billed per location: Local Toolkit pricing works per location (verified 2026-10-25).
- You run an agency and want folders and projects separate client data (verified 2026-10-25).
OpenGMB fits you if
- You run Google Business Profile reviews, posts and profile edits, and you want them to go through approval before they go live.
- You want one flat price per account, however many locations you connect.
- You want to connect Claude or another MCP client to your profiles.
How do OpenGMB and Semrush Local compare at a glance?
Facts checked 2026-10-27. Each figure below links to the page it came from.
| What you compare | Semrush Local | OpenGMB |
|---|---|---|
| Price for one location | Base $30 a month per location, Pro $60 a month per location, both billed annually; the Monthly toggle shows the same figures. (verified 2026-10-25) | $10 a month per account. The $10 is usage credit for AI drafts and rank scans. |
| How price scales | Per location. The Business plan is custom pricing through sales. (verified 2026-10-25) | One price per account, however many locations you connect. Google calls are free, with a fair-use limit. |
| Free trial | 7 days free, per the feature page. The pricing buttons say only Subscribe. (verified 2026-10-25) | 14-day trial with $0.50 of credit, no card. After the trial the account is read-only until you subscribe. |
| Review monitoring | Review management is in Pro: monitor new reviews, track competitor ratings, manage responses. (verified 2026-10-25) | Google reviews only, synced every 2 hours. |
| Review replies | Review auto-replies are in Base. The GBP AI Agent replies to reviews on your behalf. (verified 2026-10-25) | Drafts from you, from Claude over MCP or from built-in AI, with bulk drafting. Rules check each reply. A reply needs approval unless the owner turns on auto-approve for 4- or 5-star reviews. Auto-approve never covers 1 to 3 star replies. |
| Review requests | Automated SMS and email requests after a service or purchase. Review generation is in Pro. (verified 2026-10-25) | Email campaigns with an optional reminder 1 to 14 days later, links, QR codes and a website widget. No SMS. |
| Geo-grid rank tracking | Map Rank Tracker shows Google Maps rankings as a heatmap. Base includes 375 credits, Pro 1,225. (verified 2026-10-25) | 3x3 to 13x13, radius 100 m to 50 km. Until DataForSEO is connected, heatmaps are labeled sample data. |
| Citations | Listing Management in Pro: 70+ US and 40+ international directories, plus voice platforms. (verified 2026-10-25) | None. OpenGMB does not build or track citations. |
| Audit | A Google Business Profile audit and optimization plan, in Base. (verified 2026-10-25) | 24 health checks per location, graded necessary, important or nice. |
| Scheduled posts | Automated post creation and publishing, in Base. The Local API can schedule GBP posts. (verified 2026-10-25) | Post calendar and scheduling. A post needs approval before it goes out. |
| API and MCP | A Local REST API covers listings, reviews, GBP posts and Map Rank Tracker. Semrush MCP needs Semrush One Starter or Pro+, SEO Classic Pro or Guru, or an API units package; the Local plans are not named. (verified 2026-10-25) | Public MCP at https://opengmb.synectus.com/mcp, included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights. |
| Approval workflow | AI review replies can auto-publish or be drafts; the GBP AI Agent posts automatically. No approval queue is named on the product pages. (verified 2026-10-25) | Approvals inbox, rules checked first, and an audit log of who approved. Posts and profile edits need approval. |
How much does Semrush Local cost?
| Plan | What you get | Billed monthly | Billed annually |
|---|---|---|---|
| Base | Per location, Base | $30 (verified 2026-10-27) | No yearly total listed |
| Pro | Per location, Pro | $60 (verified 2026-10-27) | No yearly total listed |
- Base includes Automated Google Business Profile management with AI Agent, post generation and publishing, review auto-replies, automated photo posting (verified 2026-10-25). Pro adds Listing Management, review management and generation, advanced GBP management (verified 2026-10-25), so Semrush listing management starts at the higher price.
- Semrush's pages name plans differently. The pricing page shows Base and Pro, and the listings page says: Listings page FAQ lists Base $30, Essentials $50, Pro $60 per location per month (verified 2026-10-25). Confirm the plan before you buy.
- Map Rank Tracker credits: Base has 375 credits (verified 2026-10-25) and Pro has 1,225 credits (verified 2026-10-25).
- Trial and card: A card is entered at trial start; a nominal validity charge is refunded; no charge until the trial ends (verified 2026-10-25). That answer says Semrush trial, not the Local trial in particular.
- API access: Listing, Review and GBP Tool APIs: Local Pro and Business plans; Map Rank Tracker API: all Semrush users (verified 2026-10-25).
How much does OpenGMB cost, with two examples?
OpenGMB is $10 a month per account, and the $10 is usage credit. Google calls are free, with a fair-use limit. AI drafts and rank scans use the credit, both at our cost plus 28%. If the credit runs out, only AI drafts and rank scans pause. A typical reply draft is about $0.0004. That is an estimate, not a price: each draft is charged at its metered cost plus 28%. The usage numbers below are our own assumptions, not averages.
Owner, 1 location
A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 30 AI drafts and 4 rank scans on a 5x5 grid. That uses about $0.09 of the $10, so the bill is $10.
Semrush Local Base is $30 (verified 2026-10-25) a month for one location, billed annually, and Pro is $60 (verified 2026-10-25). Listing management is in Pro.
Agency, 10 locations
A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 150 AI drafts and 20 rank scans on a 7x7 grid. That uses about $0.81 of the $10, so the bill is $10.
At the listed per-location rate, ten locations on Pro come to $600 (verified 2026-10-25) a month, billed annually, before extra users. Larger accounts are on the Business plan, which is custom pricing, contact sales (verified 2026-10-25).
Why do people look for a Semrush Local alternative?
We only list reasons that Semrush Local's own pages support.
- Listing management and review management are in Pro. Base is $30 (verified 2026-10-25) and Pro is $60 (verified 2026-10-25) per location, so those features double the price.
- The price grows with every location: Local Toolkit pricing works per location (verified 2026-10-25). Business is custom pricing, contact sales (verified 2026-10-25).
- Its MCP page does not name the Local plans: Semrush MCP needs Semrush One Starter or Pro+, SEO Classic Pro or Guru, or a plan plus an API units package; the Local plans are not named (verified 2026-10-25).
- The product pages name no approval queue. AI review replies can auto-publish or be drafts; the GBP AI Agent posts automatically. No approval queue is named on the product pages. (verified 2026-10-25)
- Semrush's own pages disagree on plan names: Listings page FAQ lists Base $30, Essentials $50, Pro $60 per location per month (verified 2026-10-25).
What is different about OpenGMB?
Approval first
Posts and profile edits need approval, and so do replies unless the owner turns on auto-approve for 4- or 5-star reviews. Rules such as U7.url and PR.description-length check the text first, and the audit log records who approved.
MCP
Connect Claude or any MCP client to https://opengmb.synectus.com/mcp. It is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights inside OpenGMB, but a person approves anything that reaches Google, in the app.
One price per account
$10 a month, and the $10 is usage credit for AI drafts and rank scans, both at real cost plus 28%. Ten locations do not cost ten times as much. Google calls are free, with a fair-use limit.
Open-source core
Read the code of the community edition, or self-host it with one owner login and your own keys. The hosted plan adds teams, a client portal and billing. Licence: MIT. Repo: https://github.com/synectus/OpenGMB.
See how approvals work on the guardrails page or read about the Google Business Profile MCP.
How does Semrush Local's MCP server compare with OpenGMB's?
Semrush Local MCP
Semrush's MCP docs say: Semrush MCP needs Semrush One Starter or Pro+, SEO Classic Pro or Guru, or a plan plus an API units package; the Local plans are not named (verified 2026-10-25). Its MCP endpoint is https://mcp.semrush.com/v2/mcp (verified 2026-10-25), and MCP requests use the same API units as direct API requests (verified 2026-10-25). Separately, its Local REST API covers listings, reviews and posts: Listing, Review and GBP Tool APIs: Local Pro and Business plans; Map Rank Tracker API: all Semrush users (verified 2026-10-25).
OpenGMB MCP
Connect Claude or any MCP client to https://opengmb.synectus.com/mcp, with tools such as reviews_list_unreplied and reviewReplies_createDraft. It is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights inside OpenGMB, but a person approves anything that reaches Google, in the app.
Where is Semrush Local stronger?
Honestly, in several places. If any of these matter to you, Semrush Local is the better pick.
- Listing distribution. Semrush pushes your details to 70+ US and 40+ international directories (verified 2026-10-25). OpenGMB has no listing tools.
- Rankings next to SEO. Semrush offers daily keyword rankings at ZIP-code level (verified 2026-10-25).
- Reviews beyond Google. Semrush monitors 44+ platforms (verified 2026-10-25), and sends automated SMS and email requests after a service (verified 2026-10-25).
- An API. Semrush's Local API can Local API can create, update, schedule and delete GBP posts (verified 2026-10-25), and the Listing Management API Listing Management API pushes location data in bulk (verified 2026-10-25).
- An AI agent in the base plan. Semrush's agent creates posts, uploads photos and replies to reviews (verified 2026-10-25). The agent's posts publish with no approval step named on its page.
Keep Semrush Local if
Staying put is the right call in these cases.
- You already work in Semrush and want rankings and listings in one login: daily keyword rankings at ZIP-code level (verified 2026-10-25).
- You need your details pushed to 70+ US and 40+ international directories (verified 2026-10-25).
- You want reviews from 44+ platforms (verified 2026-10-25) in one place.
How do you switch from Semrush Local to OpenGMB?
- List what you use in Semrush Local. If it is listing management or other review sites, keep Pro for that and move the Google work.
- Start with the $0.50 of free credit. No card needed.
- Connect Google with the official Business Profile API and import your locations. The 24 health checks run on each one.
- Connect Claude over MCP, or use the built-in AI drafts. Start the agent on a read only token and approve the first replies by hand.
- Cancel Semrush Local after OpenGMB covers the work you still need. Check the cancellation terms on your Semrush plan first.
OpenGMB's core is open source (MIT). If the hosted version stopped being worth $10 a month, you could run the community edition yourself. See how the community edition works.
Questions about Semrush Local alternatives
What is a good Semrush listing management alternative?
It depends on the job. If you need your details pushed to many directories, Semrush is the stronger tool. If you manage Google Business Profile reviews, posts and profile edits and want approval before they go live, OpenGMB is $10 a month per account.
How much does Semrush Local cost?
Base is $30 (verified 2026-10-25) a month per location and Pro is $60 (verified 2026-10-25), both billed annually. Business is custom pricing, contact sales (verified 2026-10-25). Semrush listing management is part of Pro. As of 2026-10-25.
Is OpenGMB cheaper than Semrush Local?
For one location, OpenGMB is $10 a month per account against Semrush's $30 (verified 2026-10-25) for Base. The tools differ: Semrush adds directory listings, other review sites and its SEO suite. OpenGMB adds approvals and MCP on the $10 plan, and rank scans are paid from the $10 usage credit.
Does Semrush Local have MCP?
Semrush has an MCP server, but its Local plans are not named for it. The MCP docs say: Semrush MCP needs Semrush One Starter or Pro+, SEO Classic Pro or Guru, or a plan plus an API units package; the Local plans are not named (verified 2026-10-25). Ask Semrush support whether your Local plan includes it. OpenGMB has a public MCP server at https://opengmb.synectus.com/mcp, included on the $10 plan.
Does Semrush approve posts before they publish?
Its product pages name no approval step. Posts publish automatically; the page names no approval step (verified 2026-10-25). For reviews: Auto-replies (all or chosen reviews) or AI drafts (verified 2026-10-25). A page that does not mention an approval step does not prove the app has none, so check in a trial.
Is there a free trial?
OpenGMB gives a 14-day trial with $0.50 of credit and no card. After it ends the account is read-only until you subscribe. Semrush Local lists 7 days free (verified 2026-10-25).
Can OpenGMB reply to reviews without my approval?
Only if you turn it on. Replies need approval by default. An optional rule auto-approves replies to 4- or 5-star reviews, and the owner has to turn it on. Auto-approve never covers replies to 1 to 3 star reviews.
Try it on one profile first.
$0.50 free credit, no card. Posts and profile edits go through approval before they go live.