Uberall alternative for Google Business Profiles
Uberall is a platform for listings, reviews and local social across many locations, sold through a demo. Its pricing page shows no platform price: it reads Contact sales (request pricing) (verified 2026-10-25). OpenGMB is $10 a month per account, listed publicly, and posts and profile edits go through approval.
Last updated 2026-10-25
OpenGMB is our product, so read the Uberall facts against their sources.
Uberall is a trademark of its owner. OpenGMB is not affiliated with, endorsed by or sponsored by it. Facts about other products come from their public pages on the dates shown and may have changed since. If something is wrong or out of date, email info@synectus.com and we will correct it.
What does Uberall offer, and what does it cost?
Uberall does not publish a platform price. Its pricing page shows three packages (Show Up, Stand Out and Connect (verified 2026-10-25)) with no figures, and the price cell reads Contact sales (request pricing) (verified 2026-10-25). The packages are for Three packages (Show Up, Stand Out, Connect) plus add-ons, quoted for multi-location brands. No prices shown. (verified 2026-10-25) One add-on lists prices: GEO Studio, a separate AI visibility product. GEO Starter is $109 (verified 2026-10-25) a month and GEO Scale is $449 (verified 2026-10-25) a month in US dollars. Those are not the platform price. Trial: Not publicly listed (checked 2026-10-25) for the platform. The one trial found is for the add-on: free 7-day trial for GEO Starter and GEO Scale (self-serve); GEO Studio is by demo (verified 2026-10-25).
Who is Uberall for, and who is OpenGMB for?
Uberall fits you if
- You run many locations and want listings kept in sync across 150+ (verified 2026-10-25) directories.
- You want reviews from 80+ more (verified 2026-10-25) sites beyond Google, with replies in 80+ languages (verified 2026-10-25).
- You buy through a demo and want add-ons such as Collaborate Plus: Collaborate Plus add-on: user permissions, SSO, white label, workflow approval for data, reviews and local social (verified 2026-10-25).
OpenGMB fits you if
- You run Google Business Profile reviews, posts and profile edits, and you want them to go through approval before they go live.
- You want a price you can read before you talk to anyone.
- You want to connect Claude or another MCP client to your profiles.
How do OpenGMB and Uberall compare at a glance?
Facts checked 2026-10-25. Each figure below links to the page it came from.
| What you compare | Uberall | OpenGMB |
|---|---|---|
| Price for one location | Contact sales (request pricing) (verified 2026-10-25) | $10 a month per account. The $10 is usage credit for AI drafts and rank scans. |
| How price scales | Three packages (Show Up, Stand Out, Connect) plus add-ons, quoted for multi-location brands. No prices shown. (verified 2026-10-25) | One price per account, however many locations you connect. Google calls are free, with a fair-use limit. |
| Free trial | Not publicly listed (checked 2026-10-25) | 14-day trial with $0.50 of credit, no card. After the trial the account is read-only until you subscribe. |
| Review monitoring | Reviews from Google, Facebook, Yelp, TripAdvisor and 80+ more sites in one inbox. (verified 2026-10-25) | Google reviews only, synced every 2 hours. |
| Review replies | AI drafts replies in 80+ languages and you approve; the page says nothing auto-publishes. AI Bulk Replies is a Reviews Plus add-on. (verified 2026-10-25) | Drafts from you, from Claude over MCP or from built-in AI, with bulk drafting. Rules check each reply. A reply needs approval unless the owner turns on auto-approve for 4- or 5-star reviews. Auto-approve never covers 1 to 3 star replies. |
| Review requests | Branded review requests by email, SMS and QR code, in batches, with templates. (verified 2026-10-25) | Email campaigns with an optional reminder 1 to 14 days later, links, QR codes and a website widget. No SMS. |
| Geo-grid rank tracking | Not publicly listed (checked 2026-10-25) | 3x3 to 13x13, radius 100 m to 50 km. Until DataForSEO is connected, heatmaps are labeled sample data. |
| Citations | 150+ directories, including Google, Apple Maps, Yelp, Bing and AI search engines, with duplicate suppression. (verified 2026-10-25) | None. OpenGMB does not build or track citations. |
| Audit | Location Performance Score: one number per location from visibility, reputation and engagement. A free listings audit tool is linked in the nav. (verified 2026-10-25) | 24 health checks per location, graded necessary, important or nice. |
| Scheduled posts | Publishing calendar and templates. Posting to Google and Apple is an add-on on Show Up and Stand Out, included in Connect. (verified 2026-10-25) | Post calendar and scheduling. A post needs approval before it goes out. |
| API and MCP | Hosted MCP server (Locations Hub, Listings, Reviews, Social, Homepage, Dashboard). API access with keys for API_ADMIN users. (verified 2026-10-25) | Public MCP at https://opengmb.synectus.com/mcp, included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights. |
| Approval workflow | Workflow approvals for location data, reviews and local social are in the Collaborate Plus add-on. (verified 2026-10-25) | Approvals inbox, rules checked first, and an audit log of who approved. Posts and profile edits need approval. |
How much does Uberall cost?
- Several features are add-ons. AI-Bulk Replies and Sentiment Analysis are in the Reviews Plus add-on (verified 2026-10-25). Posting to Google and Apple is an add-on (verified 2026-10-25). Collaborate Plus add-on: user permissions, SSO, white label, workflow approval for data, reviews and local social (verified 2026-10-25).
- Review replies are described two ways. The reviews page says: Reviews page: AI drafts, you approve, nothing auto-publishes (verified 2026-10-25). The pricing grid says: Pricing grid row 'Automated Responses' under Reviews (verified 2026-10-25). Ask Uberall which applies to your package.
- The MCP server has limits: update_location edits one location per call; bulk editing is not supported through MCP (verified 2026-10-25), and token refresh is not yet supported, so you re-authenticate now and then (verified 2026-10-25).
- Uberall also lists 1,000+ apps (verified 2026-10-25) for connecting other tools.
How much does OpenGMB cost, with two examples?
OpenGMB is $10 a month per account, and the $10 is usage credit. Google calls are free, with a fair-use limit. AI drafts and rank scans use the credit, both at our cost plus 28%. If the credit runs out, only AI drafts and rank scans pause. A typical reply draft is about $0.0004. That is an estimate, not a price: each draft is charged at its metered cost plus 28%. The usage numbers below are our own assumptions, not averages.
Owner, 1 location
A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 30 AI drafts and 4 rank scans on a 5x5 grid. That uses about $0.09 of the $10, so the bill is $10.
Uberall shows no price for one location. Its pricing page reads Contact sales (request pricing) (verified 2026-10-25), so you need a quote before you can compare.
Agency, 10 locations
A month with no AI drafts and no rank scans costs the flat $10. A typical month adds 150 AI drafts and 20 rank scans on a 7x7 grid. That uses about $0.81 of the $10, so the bill is $10.
Uberall is quoted per brand: Three packages (Show Up, Stand Out, Connect) plus add-ons, quoted for multi-location brands. No prices shown. (verified 2026-10-25) Add-ons are priced apart, so ten locations means a quote that includes the packages and add-ons you pick.
Why do people look for a Uberall alternative?
We only list reasons that Uberall's own pages support.
- You cannot see the price. The pricing page reads Contact sales (request pricing) (verified 2026-10-25).
- Approvals, bulk replies and posting are separate add-ons: AI-Bulk Replies and Sentiment Analysis are in the Reviews Plus add-on (verified 2026-10-25), and Posting to Google and Apple is an add-on (verified 2026-10-25).
- Its MCP server edits one location per call: update_location edits one location per call; bulk editing is not supported through MCP (verified 2026-10-25), and token refresh is not yet supported, so you re-authenticate now and then (verified 2026-10-25).
- There is no platform trial on the pricing page: Not publicly listed (checked 2026-10-25).
- The review page and the pricing grid disagree on automatic replies: Reviews page: AI drafts, you approve, nothing auto-publishes (verified 2026-10-25), against Pricing grid row 'Automated Responses' under Reviews (verified 2026-10-25).
What is different about OpenGMB?
Approval first
Posts and profile edits need approval, and so do replies unless the owner turns on auto-approve for 4- or 5-star reviews. Rules such as U7.url and PR.description-length check the text first, and the audit log records who approved.
MCP
Connect Claude or any MCP client to https://opengmb.synectus.com/mcp. It is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights inside OpenGMB, but a person approves anything that reaches Google, in the app.
One price per account
$10 a month, and the $10 is usage credit for AI drafts and rank scans, both at real cost plus 28%. Ten locations do not cost ten times as much. Google calls are free, with a fair-use limit.
Open-source core
Read the code of the community edition, or self-host it with one owner login and your own keys. The hosted plan adds teams, a client portal and billing. Licence: MIT. Repo: https://github.com/synectus/OpenGMB.
See how approvals work on the guardrails page or read about the Google Business Profile MCP.
How does Uberall's MCP server compare with OpenGMB's?
Uberall MCP
Uberall's docs describe a Hosted MCP server at mcp.uberall.com/mcp (Streamable HTTP): read, analyze and update Uberall data from Claude, ChatGPT or any MCP client (verified 2026-10-25). a small number of tools are marked WRITE; they change data or publish to third-party directories (verified 2026-10-25). update_location edits one location per call; bulk editing is not supported through MCP (verified 2026-10-25), and token refresh is not yet supported, so you re-authenticate now and then (verified 2026-10-25).
OpenGMB MCP
Connect Claude or any MCP client to https://opengmb.synectus.com/mcp, with tools such as reviews_list_unreplied and reviewReplies_createDraft. It is included on the $10 plan. A read only token cannot change anything. A read and write token acts with its owner's rights inside OpenGMB, but a person approves anything that reaches Google, in the app.
Where is Uberall stronger?
Honestly, in several places. If any of these matter to you, Uberall is the better pick.
- Listings. 150+ directories, including Google, Apple Maps, Yelp, Bing and AI search engines, with duplicate suppression. (verified 2026-10-25) OpenGMB works with Google profiles.
- Reviews beyond Google. It collects reviews from 80+ more (verified 2026-10-25) sites, with replies in 80+ languages (verified 2026-10-25).
- Review requests. Branded review requests by email, SMS and QR code, in batches, with templates. (verified 2026-10-25) OpenGMB has no SMS.
- AI visibility. Its GEO Studio add-on tracks AI answer engines, from $109 (verified 2026-10-25) a month. OpenGMB has no such product.
- Workflow approvals for many users: Collaborate Plus add-on: user permissions, SSO, white label, workflow approval for data, reviews and local social (verified 2026-10-25).
Keep Uberall if
Staying put is the right call in these cases.
- You run many locations and need listings kept in sync across 150+ (verified 2026-10-25) directories.
- You need approvals, permissions and white label for a large team: Collaborate Plus add-on: user permissions, SSO, white label, workflow approval for data, reviews and local social (verified 2026-10-25).
- You want reviews from 80+ more (verified 2026-10-25) sites in one inbox.
How do you switch from Uberall to OpenGMB?
- List what you use in Uberall. If it is listings or other review sites, keep those and move the Google work.
- Start with the $0.50 of free credit. No card needed.
- Connect Google with the official Business Profile API and import your locations. The 24 health checks run on each one.
- Connect Claude over MCP, or use the built-in AI drafts. Start the agent on a read only token and approve the first replies by hand.
- Check your Uberall contract terms before you cancel, since the package is quoted and not public.
OpenGMB's core is open source (MIT). If the hosted version stopped being worth $10 a month, you could run the community edition yourself. See how the community edition works.
Questions about Uberall alternatives
What is a good Uberall alternative?
It depends on the job. For listings across many directories and reviews from other sites, Uberall is the stronger tool. For Google Business Profile reviews, posts and profile edits with approval before they go live, OpenGMB is $10 a month per account.
How much does Uberall cost?
Uberall shows no platform price. Its pricing page reads Contact sales (request pricing) (verified 2026-10-25). Its GEO Studio add-on lists $109 (verified 2026-10-25) and $449 (verified 2026-10-25) a month, but that is a separate AI visibility product. As of 2026-10-25.
Is OpenGMB cheaper than Uberall?
We cannot compare the numbers, because Uberall publishes no platform price. OpenGMB is $10 a month per account, and rank scans and AI drafts are paid from the $10 usage credit. Ask Uberall for a quote and compare what each package includes.
Does Uberall have MCP?
Yes. Hosted MCP server at mcp.uberall.com/mcp (Streamable HTTP): read, analyze and update Uberall data from Claude, ChatGPT or any MCP client (verified 2026-10-25). OpenGMB has a public MCP server at https://opengmb.synectus.com/mcp, included on the $10 plan.
Does Uberall publish review replies automatically?
Its pages say two things. The reviews page says: Reviews page: AI drafts, you approve, nothing auto-publishes (verified 2026-10-25). The pricing grid says: Pricing grid row 'Automated Responses' under Reviews (verified 2026-10-25). Ask Uberall which applies to your package.
Is there a free trial?
OpenGMB gives a 14-day trial with $0.50 of credit and no card. After it ends the account is read-only until you subscribe. For the Uberall platform, the trial is Not publicly listed (checked 2026-10-25).
Can OpenGMB reply to reviews without my approval?
Only if you turn it on. Replies need approval by default. An optional rule auto-approves replies to 4- or 5-star reviews, and the owner has to turn it on. Auto-approve never covers replies to 1 to 3 star reviews.
Try it on one profile first.
$0.50 free credit, no card. Posts and profile edits go through approval before they go live.